Remember Social, Content and Mobile, are Like Apples, Oranges and Grapefruit…...
I just read an interesting article on Mashable.com entitled, “3 Must-Have Marketing Investments.” While I agree that all three items, social media, content marketing and mobile are critically...
View ArticleMarketers Will Invest in Analytics in 2013
2013 will be a year of investment for marketers, especially in the area of analytics. In the recently released report, “Marketing Budgets 2013,” over half of all companies reported they plan to...
View ArticleA New Way to Measure Customer Commitment
SDL’s Social Intelligence division officially launched their new product, the Customer Commitment Framework that may change the way we measure customer experience and what brands can do with the...
View ArticleAnonymity, Personalization & The New Marketing Reality
The new marketing reality is that anonymity is no longer an excuse for a lack of personalization. As technology has enabled a more immersive online experience the demands on a person’s attention have...
View ArticleTahzoo is proud to be as sponsor at SDL Innovate 2013
SDL Innovate 2013 kicks off this morning with a strong roster of speakers including Guy Kawasaki and our own Tahzoo CEO, Brad Heidemann. We’re expecting to hear a lot about the advances SDL is making...
View ArticleEmbracing the Digital Future
Tahzoo’s CEO, Brad Heidemann and Transamerica’s Director of Digital Technology, presented a case study showing how Transamerica started on the the customer experience management journey with the...
View ArticleOptimize this! A look at how to improve your Web/Multi-Channel marketing
In the marketing world today it’s rare to find an article or conference that doesn’t at some point feature the word. It’s also unfortunately rare to come across companies that actually optimize their...
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